Search Engine Marketing
Zucc Marketing can improve your search engine placement to boost visibility and increase your competitive edge. Zucc Marketing is unique because it combines the creative vision of a traditional design firm with a complete understanding of the latest SEO technologies. We put the customer first and harness cutting edge technology to deliver content in a style that will achieve our clients’ goals and exceed their expectations.The staff at Zucc Marketing has achieved thousands of top 10 positions for multiple industry campaigns. We are one of the top SEO’s company in the country. We specialize in search engine marketing, Social Media Marketing, E-commerce shopping feeds, Google Local Optimization and Website Analytics. In addition, we provide our clients with SEO copywriting, link building strategies and keyword research.
What Does Search Engine Optimization (SEO) Involve?
Some of the focus areas for website optimization are:
Website On Page Elements
# Meta Tags – Keyword, Description, Robots and Accessibility Tags Page Title Content – Positioning of the content and disbursement of keywords throughout the copy. Links – Link structure, Alt tags, Text link words and titles. Keyword Density of each major section on the page. HTML Validity Web site accessibility.
# And many more
* Website Off Page Elements Number of pages currently indexed in the major search engines. Number of sites linking to you (backlinks). Link reputation of your backlinks. On page factors of your backlinks. Nature of the majority of your site, is it dynamic or static?
* And many more
* Website Submission to Search Engines Guaranteed inclusion programs for getting indexed quickly by search engine spiders and crawlers like Googlebot. Niche directory submissions. Possible CPC search engines like Looksmart. Submission to free directories like ODP.
* And more based on your site’s needs.
* Website Ranking Reporting Traffic analysis, search engine ranking reports, conversion analysis, website heuristics, traffic paths for targeted keywords.
* And more based on your site’s needs.
Website Analysis Report
Prior to website optimization, Zucc Marketing will run a website analysis report to focus on the areas that need the more attention before your site optimization.
* Keyword Research
– Keyword Research Chart (Overture – Google – MSN)
– Keyword Recommendations (New Terms)
* Website Review (Is your site search engine friendly?)
– Duplicate content (Canonical Issues)
– Dynamic URLs (Database Driven Sites)
– Robots/Spiders Access to Website Content
– Visibility Report on Google, Yahoo and MSN
– Use of 404 Pages and Sitemap
– Website Architecture Recommendations
– Hosting Issues (Shared Hosting, Multiple Domains Redirect, etc)
* On-Page Recommendations
– URLs
– Title Tags
– Meta Description Tags
– On-Page Keyword Use
– Page Copy Quality
– Review Content to Avoid Penalties (Search Engine Spamming)
* Design & Navigation Recommendations
– Executive Summary of Navigation Issues
– User Experience
– Website Objectives
– Homepage Goals
– Content & Scope of Website
– Checkpoints of Website Credibility Guidelines
